Vacancy Head of Content

Start date: ASAP
Working week: 36-40 hours
Location: Arnhem, Netherlands (number of days remote possible)
Salary: €2800-€3800 (+ performance bonus)



As Head of Content at Sybotanica, your mission is to explosively grow our socials in reach & engagement. Your goal is to captivate and bind as many plant lovers as possible to Sybotanica, producing mainly short-form content from A to Z. You will make our potting soil sexy. 



  • Relevant KPIs are in place, evaluation and adjustment moments are observed
  • A creative process to get content efficiently from idea to go live stands, where we upload 1-2 shorts per day. 
  • There is a team of strong freelancers supporting production, as organic social grows we build out an in-house team 
  • Strategy in consultation with me and then monitoring it
  • After 6 months, we have a monthly reach of 500,000 across Instagram, TikTok & YT Shorts. 


  • A-Z responsibility over the content process, where you work closely with Sybren (Founder)
  • Creative concepting & copywriting
  • Maintaining community on socials
  • Project management // managing freelancers
  • After 3-9 months, also appear in the content, alone / with Sybren 

This is you

  • 2+ years of work experience in content production, social growth & short-form content. 
  • A creative mind with in-depth knowledge of the houseplant niche.
  • You enjoy creating stories in video form & inform and enthuse an audience about houseplants
  • High standards & results driven.
  • High pace, it is important that we create a lot of content so we can find out faster what works and what doesn't. 
  • Fluent English & Dutch


This would be nice, but not mandatory

  • You already have a network of experienced freelancers
  • Experience with physical print
  • Experience with Adobe CC


We offer

  • Salary €2800-€3800 gross depending on experience, with a bonus scheme based on performance
  • If there is a need, there is budget for learning paths, and we can assist in finding a mentor so you can constantly keep learning. 
  • Become part of an ambitious & small startup team.
  • Quarterly Sybotanica event
  • Free products from our shop, fruit & gym membership opportunity
  • A great pension scheme for your old age! (We put an extra 18% of your salary in your pension pot)


Acquisition is not appreciated, we are also not looking for an Agency or freelancer. 


Enthusiastic? Apply here!